ICON Projects
Ella Condo Truck
T. Jones Group drastically transformed this Palm Springs-inspired Villa while upholding its architectural integrity to bring this home into the modern day.
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"Jeffs Residences, on Charles Street just off Commercial Drive] was a large old
house that was built in the 1900's, it happened to be sitting on a large site that was
quite under utilized relative to what you could build on the site ... Under the zoning
on the site you could have demolished everything and built 10 duplexes. But /
looked at it and I thought that first, there was this grand old house that had been
kind of butchered but still retained the essential fabric and form of the original
house, and there was an opportunity here with this under utilized site. I thought
maybe there was an opportunity to add some different forms of housing through a
Heritage Revitalization Agreement which was a policy tool the City had to
encourage Heritage Retention"
The Ella Condo Truck is Canada's first mobile sales centre for new condos. ELLA, a 45-home development project in East Vancouver, took a road block encountered during the permitting stage of their presentation sales centre and turned it into an opportunity. This was accomplished by embracing what seemed like a crazy idea at first and transforming it into a wonderful opportunity to intimately connect with its potential customers and the community.The truck was sourced and envisioned by ICON and working together with developer GN Holdings Limited Partnership/Trillium Projects, the truck was brought to Vancouver all the way from Toronto. The old ice cream truck went directly into the shop for inspection, restoration, and re-design. After a 2-week transformation involving multiple vendors, it was finally unveiled as the project's mobile presentation centre/deal writing office at a press conference. Going from one brokerage to another, the Ella Condo Truck travelled and made its way through Vancouver to meet and greet potential customers in a fun, novel and memorable way.
In less than 2 months, the truck received invitations to over 12 locations and greeted 730 + visitors. It successfully closed deals and generated thousands of media impressions. We absolutely adore and appreciate our partners who came together to make it all happen in record time. Not only did it forge a strong brand connection with ELLA homebuyers, the truck now has a waitlist of eager developer buyers who want to re-purpose it for other real estate projects. ❤️
@ellaliving.ca
@evvancouver
@stilhavn
@kwrealtyvancentral
@lngstudios
@thejuicegroup
@webb_creative_ca
@kellerwilliamsrealty
@cfinteriordesign
@toddtalbot
@columbusmeatmarket
@coffeebike.ca
@renzullofoodmarket
@trilliumprojects
